Social Media Marketing Planning Worksheet

Social media marketing (SMM) is the online tool that people use to share content, profiles, opinions, insights, experiences, perspectives, knowledge and media itself, thus facilitating conversations and online interaction between groups of people with interest on relevant subjects. The content of social media sites is primarily user-generated.

Social media is evolving as a very powerful opportunity for reaching out to a huge number of potential business partners, buyers and prospects, and influencing them to form a favorable opinion about a brand, product, service, business, or company. As of December 2021, over 4.8 Billion users actively participated in social media networks. As per Alexa, almost 60% of the world’s top-100 highest traffic websites are social media sites.

Social media marketing involves representation of client’s business through participation in social networking sites, social bookmarking sites, multi-media content sharing sites, industry forums, blogs and online press-release sites to generate a positive momentum of awareness, discussions, opinions and direct traffic to the client’s website.

This form is to learn and begin to structure you or your company’s social media platforms.