Social Media Marketing
Social media marketing is the online tool that people use to share content, profiles, opinions, insights, experiences, perspectives, knowledge and media itself, thus facilitating conversations and online interaction between groups of people with interest on relevant subjects. The content of social media sites is primarily user-generated.
Social media is evolving as a very powerful opportunity for reaching out to a huge number of potential business partners, buyers and prospects, and influencing them to form a favorable opinion about a brand, product, service, business, or company. As of Dec 2021, over 4.8 Billion users actively participated in social media networks. As per Alexa, almost 60% of the world’s top-100 highest traffic websites are social media sites.
Social media marketing involves representation of client’s business through participation in social networking sites, social bookmarking sites, multi-media content sharing sites, industry forums, blogs and online press-release sites to generate a positive momentum of awareness, discussions, opinions and direct traffic to the client’s website.
A Social Media Marketing campaign can address several business challenges. A customized social media campaign can be designed to achieve specific objectives. Following is a list of some of the prominent campaign objectives, which may be selected and prioritized based on client’s business requirements.
- Increase online brand awareness
- Increase awareness about the company
- Increase awareness about the services
- Increase direct site traffic
- Promote newly launched products/ services
- Increase website visibility
- Established company’s management as industry experts
- Increase website visibility
- Increase sales leads
- Increase conversations on website
- Increase sales
- Establish company’s reputation as a source of useful information by republishing content & articles
- Mobilize HR recruiting
- Change company’s perceived image/ public opinion
- Popularize company’s re-branding
- Establish company’s image as:
- Socially Responsible Company (Corporate Social Responsibility)–Best employer / better career path / better employee development
- Best place to work
- Best / good paymaster
- Customer – Student oriented company/ offers good customer – student care
- Good product / Service quality
- Financial stability
- Strong Management
- Good corporate governance
- Damage control / reputation management / minimizing negative feedbacks on social networks
- Popularize viral marketing / word-of-mouth publicity schemes
- Increase incoming links through social media / initiate link-bait schemes
- Based on the campaign objectives indicated by the client in the Project Objectives & Scope Survey document, TMalone Marketing would design a customized social media marketing strategy to efficiently address the client’s business challenges.
The Social Media Marketing campaign for your company/ organization will involve active participation in a variety of blogs, forums, social networking sites, social bookmarking sites, clubs, associations and other industry related sites and organizations. At the time of campaign initiation, we will identify the most popular industry sites and define activities involved in the campaign that would produce the desired results.
We will determine the overall direction of the campaign. We will develop a company story; identify the primary messages, themes and topics of discussion. We will identify all participants; develop profiles & biographies and the responsible of each participant. We will set goals and objectives, and time lines for each. This plan will identify and explain what we are doing, how we do it, when we will do it, and what to expect from mouth to mouth. The efforts and results of this campaign will be monitored and measured by TMalone Marketing. Your Organization will receive monthly reports and a detailed analysis every month. You will always know where we are and what we need to do, to accomplish all the campaign goals and objectives. To get started, we need you to fill out this Social Media Planning Worksheet.
Social Media Brand Usage (2016)
Facebook continues to lead social media brand usage.
Social Media Consumer Stats (2016)
Social Networking AD spending is expected to reach $16.5 BILLION in 2017.
Number of people that discuss brands online that do not follow those brands’ owned profiles
Online adults aged 18-34 that are most likely follow a brand via social networking
Amount of Instagram users that are younger than 35
Number of people who complain to a brand via Twitter and expect a response within an hour