Search Engine Optimization (SEO)

  • Online Experiences that begin with a search engine 93%
  • Amount of internet users that use search. 91%
  • Number of users never scroll past the first page of search results 75%
  • Amount Google owns of the search engine market share 70%
  • Amount of the links search users click on that are organic 70%
  • Amount of B2B marketers that say SEO has the biggest impact on lead generation 57%
  • Amount of Search Queries are 4 Words or Longer 50%

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Two major directories, the Yahoo Directory and DMOZ both require manual submission and human editorial review. Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; this was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Based on the campaign objectives and keywords indicated by the client and research in the Project Objectives & Scope Survey document, TMalone Marketing would design a customized search engine optimization strategy to efficiently address the client’s business challenges.

We will determine the overall direction of the campaign. We will develop a company identity; identify the primary messages, themes and topics of your brand. We will identify all participants; develop profiles & biographies and the responsible of each participant. We will set goals and objectives, and time lines for each. This plan will identify and explain what we are doing, how we do it, when we will do it, and what to expect from mouth to mouth. The efforts and results of this campaign will be monitored and measured by TMalone Marketing. Your Organization will receive monthly reports and a detailed analysis every month. You will always know where we are and what we need to do, to accomplish all the campaign goals and objectives.